My presentation, which discusses the technique of going beyond social media monitoring by acknowledging, engaging and involving customers and audiences, from Online Information '09:
Beyond Social Media MonitoringView more presentations from Robin Hamman.My Headshift colleague Eliot (@eliotf) pointed me towards an interesting presentation, Hiding Data, Content and Technology in Real World Games, shared by Chris Thorpe recently.
I love how Chris describes layering a highly useful interface on top of play around social objects, utilising ambient data collection and [...]
[Originally posted to the Headshift blog last Friday]
Most owners of social software systems use the data generated through usage in their reporting of metrics. So, alongside the standard metrics such as unique users, page impressions, time spent, etc, social tools often enable actions which can also be counted and [...]
The Washington Post reports that the US Federal Trade Commission has issued new rules requiring bloggers to disclose that they've been paid to write a review or endorse a product:
"Bloggers who offer endorsements must disclose any payments they have received from the subjects of their reviews or face penalties of'" [...]
London is, suggests an article by the Telegraph's Emma Barnett, the social media capital of the World. Here's her evidence:
This week I've had the pleasure of lecturing on the Master in Digital Marketing course at the IE Business School, which offers the #3 ranked MBA course in the World according to Forbes. It's a daunting task - these people know their business, and are already far more knowledgeable [...]
Today is the final day of public voting to decide which panels will appear at the South by Southwest Interactive (SXSWi) conference and competition is fierce, with at least one panel targeting people with facebook ads.
Last year, according to Sam Michel at ChinWag, there were 18 [...]
This morning I came across a wonderful speech (from the Edinburgh International Television Festival) by Robert Peston, one of the best blogging journalists at the BBC where I headed up the Blogs Network during the trial and immediate post-trial phase. In his speech, Peston discusses a range of topics, [...]
I was on BBC Radio Jersey a couple weeks ago discussing citizen journalism and, in particular, whether bloggers should be allowed to cover government reviews and inquiries. Here's the audio of the interview as it was aired:
' [...]We publicly announced today that Headshift Ltd, my employer, has been acquired by the Dachis Group, which is funded by Austin Ventures in Texas. Jeff Dachis, who founded Razorfish, one of the first big web agencies, heads up the new group and sees this acquisition as the [...]
I rarely find myself nodding in agreement with advice dished out by newspaper agony aunts, but Jeremy Bullmore, the Guardian's Dear Jeremy, had me doing exactly that on Saturday with a piece of advice that I think is spot on for anyone trying to kick start a career' [...]
I posted the following a couple weeks ago over on the Headshift blog and thought I'd re-post it here as the two have slightly different audiences. The post is aimed primarily at people in the PR and Marketing industries but could also be of use to journalists and other [...]
Marta Kagan has published a "one year on" update to her hugely popular slide presentation, What the F**K is Social Media. It's as good an explanation as you're likely to find anywhere:
robin@cybersoc.com (Robin Hamman at cybersoc.com), Robin Hamman
