Sara Lee's recent "Mama Saga" campaign is a good example of how viral video made by a brand can take off, sometimes unexpectedly, said Jack Rotherham, senior VP of strategic sales and partnerships at Metacafe.
The iconic food brand launched its first big social media campaign this fall for its' [...]
Google has launched a new type of topics page as an experiment, in partnership with The Washington Post and The New York Times, called Living Stories.
Here is a video explaining the concept:
Yahoo, which is announcing the partnership, says the deal is part of its Yahoo Open strategy, designed to make experiences on the site more open to the wider Web and more personally relevant for its 500 million users.
Jim Stoneham, vice president for communities at Yahoo, said there was no money [...]
Oliwia Serdeczny, director for international partnerships at Niiu, presented her company's product: an individualized newspaper that readers can personalize using articles from many local, national and international newspapers. 
In a public poll conducted by One News Page, 89% of respondents said that the proposed News Corp partnership with Microsoft's Bing search engine for exclusive news access was a good idea, or 'a winner' in the words of the poll.
Seven Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker.
The Digital Newsstands have been created in partnership [...]
