Authors and publishers have been using online video to build engagement with readers and to find new ones. With traditional book publicity opportunities and store signings on the wane, having an online strategy is a necessity.
These videos reside on destination sites, on publisher sites, on author pages, and on social [...]
MOUNTAIN VIEW, CA -- YouTube recently added automatic captioning to its videos, in a move that has far-reaching implications for the deaf and hard-of-hearing, international users, and publishers who seek increase search optimization.
I traveled down to Google's headquarters yesterday to meet with Ken Harrenstien, a software engineer at' [...]
Back in October, the Federal Trade Commission published a set of "Guides Concerning the Use of Endorsements and Testimonials in Advertising." The FTC Guidelines call for bloggers, Tweeters, Facebook users, and certain other online publishers to disclose any "material connections" they have with companies whose products or services they [...]
Google Fast Flip is adding articles from another two dozen publishers representing “more than 50 newspapers, magazines, web outlets, news wires and TV and radio broadcasters. Some of the new sources include Tribune Co. newspapers such as the Los Angeles Times and the Chicago Tribune, McClatchy Company newspapers such [...]
David Payne, former chief of CNN.com, has been working his start-up called ShortTail Media, which aims to help publishers increase revenue by integrating television advertising the online experience.
In beta since this summer, the company is funded by powerhouse Boston venture fund General Catalyst Partners.
Payne says that traditional display [...]
SAN JOSE, CA -- Loomia provides recommended links and videos to visitors of big publishing sites for text content as well as links to video. The company claims its recommendation engine boosts consumption by 24 percent for video publishers.
The San Francisco-based company's program is integrated into the WSJ.com, Time.com,' [...]
As the debate between Google and news publishers rages on, an opinion piece in The New York Review of Books has proposed a different solution: that Google should fund a new journalism venture.
Many UK regional publishers have seen the opportunities of digital and internet publishing and have capitalized on it. But local presses are increasingly selling digital-format replicas of their print products, which is not quite the same thing as [...] 
Dissatisfaction with current readership surveys has led Australian newspaper publishers to tender a different research company to do the job. But one key publisher has withdrawn its support for the process, in a move that has left industry insiders wondering one thing: why?
Condé Nast, Hearst, Meredith, News Corp and Time Inc. have announced plans to jointly develop an e-reading device/service with publishers interests at heart. Disillusioned with the 30-70 per cent revenue split offered by current market dominator, Amazon's Kindle, the group of publishers have decided to [...] WASHINGTON, DC -- To succeed with monetizing online video, media companies need to better understand their audiences -- but they don't, said Caroline Little, former CEO of Washington Post/Newsweek Interactive who is now CEO of the Guardian News & Media, North America.
And, they need to build targeted audiences with' [...]
TubeMogul, the Emeryville-based video syndication and analytics company, has entered into an agreement with Brightcove to provide analytics tools to the big Boston-area video services company.
Analytics around Web video usage has become essential to many publishers and advertisers.
While TubeMogul's analytics tools are integrated with other video services' [...]
LiveRail is helping publishers manage an increasing variety of sources of video advertising. Last month, we spoke the company's Chief Operating Officer Michael Molesky about the company's work with publishers and networks.
The company released a new version of its platform in November, he said.
The San Francisco-based video ad [...]
Publishers
seem to be saying, in not-quite-on-key unison: The next Internet decade is
going to be different than the last one.
They are all living with the consequences of unintended Googling, as their own sites have become secondary players to the search aggregators, Google, Yahoo, AOL and MSN.
In a week that saw the [...]
Olivier Creiche, CEO for Six Apart, a company that provides low cost, easy-to-use media platforms such as Movable Type, spoke this afternoon during the second session of the World Editors Forum. 
