Journalism historian Michael Schudson says government, philanthropy, public radio, nonprofits and universities all should have a role in advancing the future of journalism.
Schudson, who recently co-authored The Reconstruction of American Journalism for Columbia University’s Graduate School of Journalism, adds:
We need a mixed model of funding streams and we [...]
The newspaper industry is struggling. Circulation is down, layoffs are ubiquitous, but fortunately, the industry is not taking it lying down. Even though most US newspapers are still turning a profit, the wheels are turning to come up with alternative revenue streams. [...] Introduced originally as videogame console, the Xbox from Microsoft is fast becoming a powerful video viewing device with the introduction of Zune, the new video streaming platform.
The device connects to the Internet and streams high quality video. It has a number of offerings including Netflix, Last.fm, integration with social networks, [...]
Hyperlocal models continue experimenting with ways to make it work on a standalone basis. Networks, ecommerce and other revenue streams have all been tried out. BackFence vet Mark Potts has even set up GrowthSpur as a consulting firm and national network specifically to leverage the [...]
Despite the commanding position of YouTube, with 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives.
Rob Norman, CEO of WPP's giant GroupM Interaction, the digital media buying group, says that despite the availability of' [...]
