ITZ Publishing

• MediaPost Publications The Click Is Wagging the Dog 11/03/2009

  Number of comments: 0
  MediaPost Publications The Click Is Wagging the Dog 11/03/2009. The Click Is Wagging the Dog by Josh Chasin, 6 hours ago According to the most recent Interactive Advertising Bureau Internet Advertising Revenues Report, Internet advertising for the first 6 months... [...]
  Share | Rate | Archive

  Posted: November 03, 2009, 5:43pm EST
  by ITZ Publishing

• Why Steve Jobs Could Be A Savior For Media Companies | paidContent

  Number of comments: 0
  Why Steve Jobs Could Be A Savior For Media Companies | paidContent. Arnon Mishkin is a partner with Mitchell Madison Group, where he consults for media companies on improving legacy businesses as well as making the internet profitable. Prior to... [...]
  Share | Rate | Archive

  Posted: October 22, 2009, 2:08pm EDT
  by ITZ Publishing

• MediaPost Publications Bigger Not Always Better For Ad Engagement 10/13/2009

  Number of comments: 0
  MediaPost Publications Bigger Not Always Better For Ad Engagement 10/13/2009. by Gavin O'Malley In contrast to banner ads, bigger isn't necessarily better when it comes to rich media, according to new research conducted by display ad provider Eyeblaster. Rather, choosing... [...]
  Share | Rate | Archive

  Posted: October 13, 2009, 6:45pm EDT
  by ITZ Publishing

• MediaPost Publications 8% of Internet Users Account for 85% of all Clicks 10/13/2009

  Number of comments: 1
  MediaPost Publications 8% of Internet Users Account for 85% of all Clicks 10/13/2009. by Jack Loechner The results of an update to the comScore highly publicized "Natural Born Clickers" research, conducted two years ago with Starcom USA and Tacoda, indicate... [...]
  Share | Rate | Archive

  Posted: October 13, 2009, 6:03pm EDT
  by ITZ Publishing

• Half of Newspaper Publishers Believe Online Pay Walls Will Work - MediaBuyerPlanner

  Number of comments: 0
  Half of Newspaper Publishers Believe Online Pay Walls Will Work - MediaBuyerPlanner. Published on September 13, 2009 | Email this article More than half of newspaper publishers believe readers will pay to access online newspaper content, according to a survey... [...]
  Share | Rate | Archive

  Posted: October 02, 2009, 6:31pm EDT
  by ITZ Publishing

• MediaPost Publications ComScore: Most Clicks Come From 'Natural Born Clickers' 10/02/2009

  Number of comments: 0
  MediaPost Publications ComScore: Most Clicks Come From 'Natural Born Clickers' 10/02/2009. It's time for online marketers to forgo click-through rates for a better measure of success, according to new data from comScore in conjunction with media agency Starcom USA and... [...]
  Share | Rate | Archive

  Posted: October 02, 2009, 6:20pm EDT
  by ITZ Publishing

• MediaPost Publications Free, Fee, or Flee? 09/29/2009

  Number of comments: 0
  MediaPost Publications Free, Fee, or Flee? 09/29/2009. Big or small, how can companies charge for content and services online when a free alternative is often just a click away? Whatever Rupert Murdoch thinks, there's no easy answer. A new study... [...]
  Share | Rate | Archive

  Posted: October 02, 2009, 6:18pm EDT
  by ITZ Publishing

• Publishers Are Killing Web Advertising’s Potential With Misguided Pricing | paidContent

  Number of comments: 0
  Publishers Are Killing Web Advertising’s Potential With Misguided Pricing | paidContent. Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau. How is... [...]
  Share | Rate | Archive

  Posted: August 24, 2009, 9:13pm EDT
  by ITZ Publishing

• You Deleted Your Cookies? Think Again | Epicenter | Wired.com

  Number of comments: 0
  You Deleted Your Cookies? Think Again | Epicenter | Wired.com. You Deleted Your Cookies? Think Again By Ryan Singel More than half of the internet’s top websites use a little known capability of Adobe’s Flash plugin to track users and... [...]
  Share | Rate | Archive

  Posted: August 11, 2009, 12:50pm EDT
  by ITZ Publishing

• News Innovation |  Revenue Opportunities

  Number of comments: 0
  While traditional advertising units (display, banner, text, directory) continue to generate the main revenue stream for most news websites, fresh revenue opportunities are emerging as sites look for new ways to fund their operations. Here are some of the non-advertising revenue opportunities we’ve identified, along with a few creative new ad [...]
  Share | Rate | Archive

  Posted: August 03, 2009, 2:05pm EDT
  by ITZ Publishing

• Why People Go Online - eMarketer

  Number of comments: 0
  Why People Go Online - eMarketer. Why People Go Online JULY 17, 2009 Learning and fun top the list. If idle hands are the devil’s workshop, the Internet is a pretty hot place. According to Ruder Finn, 100% of US... [...]
  Share | Rate | Archive

  Posted: July 17, 2009, 1:44pm EDT
  by ITZ Publishing

• Sarah is Searching for Citisins who Want to Print their own Tourist Guide : The Next Women

  Number of comments: 0
  Sarah is Searching for Citisins who Want to Print their own Tourist Guide : The Next Women. Sarah is Searching for Citisins who Want to Print their own Tourist Guide Recently, we were introduced to Sarah, the model tourist in... [...]
  Share | Rate | Archive

  Posted: July 06, 2009, 1:13pm EDT
  by ITZ Publishing

• Brill's Journalism Online and ITZ Publishing Forge Alliance

  Number of comments: 0
  Brill's Journalism Online and ITZ Publishing Forge Alliance. By Jennifer Saba Published: June 29, 2009 11:15 AM ET NEW YORK Journalism Online, the company founded to help publishers charge for content, and ITZ Publishing have announced a partnership to work... [...]
  Share | Rate | Archive

  Posted: June 29, 2009, 11:52pm EDT
  by ITZ Publishing

• Moreover May Sue UK Newspapers Over Redistribution Fee | paidContent

  Number of comments: 0
  Moreover May Sue UK Newspapers Over Redistribution Fee | paidContent. Patrick Smith Jun 26, 2009 12:43 PM ET Online news aggregator Moreover, which until last month was part of Verisign, is considering taking legal action against the UK’s Newspaper Licensing... [...]
  Share | Rate | Archive

  Posted: June 28, 2009, 6:38pm EDT
  by ITZ Publishing

• OK, word of mouth is the most ...

  Number of comments: 0
  OK, word of mouth is the most compelling form of marketing, but...http://ping.fm/EAQFr [...]
  Share | Rate | Archive

  Posted: June 22, 2009, 11:15pm EDT
  by ITZ Publishing

• News after Newspapers: Circulate enters the fray: holistic, user-centric content discovery tool

  Number of comments: 0
  News after Newspapers: Circulate enters the fray: holistic, user-centric content discovery tool. Circulate enters the fray: holistic, user-centric content discovery tool News after Newspapers An examination of the tools and techniques for journalism and news publishing that are rising as... [...]
  Share | Rate | Archive

  Posted: June 21, 2009, 11:38pm EDT
  by ITZ Publishing

• MediaPost Publications Zen And The Art of Online Selling 06/18/2009

  Number of comments: 0
  MediaPost Publications Zen And The Art of Online Selling 06/18/2009. "Who are those guys, Butch?" -- The Sundance Kid And that is the question every marketer who ever spent an online ad dollar has asked. Who are these guys, and... [...]
  Share | Rate | Archive

  Posted: June 18, 2009, 6:40pm EDT
  by ITZ Publishing

• Gmail - Online Publishing Insider: Zen And The Art of Online Selling - itzgreg@gmail.com

  Gmail - Online Publishing Insider: Zen And The Art of Online Selling - itzgreg@gmail.com. Zen And The Art of Online Selling by Kevin Mannion , Thursday, June 18, 2009 "Who are those guys, Butch?" -- The Sundance Kid And that... [...]
  Share | Rate | Archive

  Posted: June 18, 2009, 6:36pm EDT
  by ITZ Publishing

• MediaPost Publications Content Doesn't Want To Be Free, Just Cheap and Easy 06/18/2009

  Number of comments: 0
  MediaPost Publications Content Doesn't Want To Be Free, Just Cheap and Easy 06/18/2009. Steve Brill, founder of paid content startup Journalism Online LLC, took his mantra that content -- make that quality journalism content -- doesn't want to be free,... [...]
  Share | Rate | Archive

  Posted: June 18, 2009, 3:52pm EDT
  by ITZ Publishing

• MediaPost Publications Brill's Content Model 06/18/2009

  Number of comments: 0
  MediaPost Publications Brill's Content Model 06/18/2009. Tangled in what he calls "a form of group suicide," media entrepreneur Steve Brill on Wednesday implored media publishers to shed their collective "inferiority complex," and start charging subscription fees for content. "The world..." [...]
  Share | Rate | Archive

  Posted: June 18, 2009, 3:42pm EDT
  by ITZ Publishing

• Finn remakes classifieds in Norway unburdened by cultural baggage - INMA: Sharing Ideas, Inspiring Change

  Finn remakes classifieds in Norway unburdened by cultural baggage - INMA: Sharing Ideas, Inspiring Change. Finn remakes classifieds in Norway unburdened by cultural baggage Posted at 03:43 PM - 16 June 2009 I meant no disrespect to Frode Nordseth, but... [...]
  Share | Rate | Archive

  Posted: June 16, 2009, 5:55pm EDT
  by ITZ Publishing

• Finn remakes classifieds in Norway unburdened by cultural baggage - INMA: Sharing Ideas, Inspiring Change

  Number of comments: 0
  Finn remakes classifieds in Norway unburdened by cultural baggage - INMA: Sharing Ideas, Inspiring Change. Finn remakes classifieds in Norway unburdened by cultural baggage Posted at 03:43 PM - 16 June 2009 I meant no disrespect to Frode Nordseth, but... [...]
  Share | Rate | Archive

  Posted: June 16, 2009, 5:40pm EDT
  by ITZ Publishing

• Poynter Online - The Biz Blog

  Number of comments: 0
  Poynter Online - The Biz Blog. Belden Interactive's research is the important piece in this report, but though Belden correctly identifies the likely size of the core audience, we need a few papers to try various options for purchasing content-by... [...]
  Share | Rate | Archive

  Posted: June 04, 2009, 3:47pm EDT
  by ITZ Publishing

• Which Old Media Gets Social Media? | The Relationship Economy......

  Number of comments: 0
  Which Old Media Gets Social Media? | The Relationship Economy....... Author: Jay Deragon In Kevin Kelly’s book, “The New Rules of The New Economy” he states “The new economy is about communication, deep and wide. Communication is the foundation of... [...]
  Share | Rate | Archive

  Posted: June 04, 2009, 3:07pm EDT
  by ITZ Publishing

• 56 Social Media Websites Every Business Needs To Be On. « christopher copywriter’s blog

  Number of comments: 0
  56 Social Media Websites Every Business Needs To Be On. « christopher copywriter’s blog. This is a good list, but whew, it would be a lot to keep up with. Greg 56 Social Media Websites Every Business Needs To Be... [...]
  Share | Rate | Archive

  Posted: May 29, 2009, 7:12pm EDT
  by ITZ Publishing

• Bob Garfield's 'Chaos Scenario' - Advertising Age - Viewpoint

  Number of comments: 0
  Bob Garfield's 'Chaos Scenario' - Advertising Age - Viewpoint. This is an old article, but I found it worth rereading. Greg Meet George Jetson, circa 2020. He doesn't have a personal hovercraft or a food computer, but the rest of...' [...]
  Share | Rate | Archive

  Posted: May 29, 2009, 4:15pm EDT
  by ITZ Publishing

• Up next, the mobile decade - The Globe and Mail

  Number of comments: 0
  Up next, the mobile decade - The Globe and Mail. Making way for the mobile decade Web-enabled smart phones are allowing users to skip the PC experience and get access to content whenever, wherever, they want See also: Part 1:... [...]
  Share | Rate | Archive

  Posted: May 27, 2009, 1:59pm EDT
  by ITZ Publishing

• Yahoo Newspaper Consortium has generated estimated $50m in revenues | Media | guardian.co.uk

  Number of comments: 0
  Yahoo Newspaper Consortium has generated estimated $50m in revenues | Media | guardian.co.uk. Yahoo Newspaper Consortium has generated estimated $50m in revenues Comments (0) Buzz up! Digg it Yahoo (NSDQ: YHOO) execs have always been more than a little circumspect... [...]
  Share | Rate | Archive

  Posted: May 22, 2009, 6:03pm EDT
  by ITZ Publishing

• The Great Restructuring « BuzzMachine

  Number of comments: 0
  The Great Restructuring « BuzzMachine. I know many of you have read this, but I just reread it myself and think ideas Jeff Jarvis presents here are so important I thought I'd post them again. Greg The Great Restructuring It’s...' [...]
  Share | Rate | Archive

  Posted: May 19, 2009, 2:05pm EDT
  by ITZ Publishing

• Poynter Online - Romenesko

  Number of comments: 0
  Poynter Online - Romenesko. MediaNews execs: We'll no longer give away all our print content to web users May 8, 2009 To: MediaNews Group Employees From: Dean Singleton, Jody Lodovic Re: Interactive Strategic Summit Two weeks ago, 22 executives from...' [...]
  Share | Rate | Archive

  Posted: May 12, 2009, 7:27pm EDT
  by ITZ Publishing

• MediaPost Publications Video Ads in the Shallow End 05/12/2009

  Number of comments: 0
  MediaPost Publications Video Ads in the Shallow End 05/12/2009. Aiming for better scalability and measurability for video ads online, ad network ShortTail Media has partnered with WPP's Schematic and video measurement firm Visible Measures to develop a new video ad... [...]
  Share | Rate | Archive

  Posted: May 12, 2009, 7:25pm EDT
  by ITZ Publishing

• MediaShift . Building the Ideal Community Information Hub | PBS

  Enclosure: [download]

  Number of comments: 0
  MediaShift . Building the Ideal Community Information Hub | PBS. Building the Ideal Community Information Hub by Mark Glaser, April 30, 2009 Tagged: community news, knight commission, public access tv, radio Problem: Where can people find the local information they... [...]
  Share | Rate | Archive

  Posted: May 02, 2009, 8:00pm EDT
  by ITZ Publishing

• The Future of Newspapers: Bill James on Newspapers

  Number of comments: 0
  The Future of Newspapers: Bill James on Newspapers. Bill James on Newspapers One of the luckier things in my life is that I am friends with Bill James. You probably know Bill as the brilliant writer who brought countless new... [...]
  Share | Rate | Archive

  Posted: April 27, 2009, 2:47am EDT
  by ITZ Publishing

• DoubleClick Blog - Now Available: Manage Your Own Ad Network with DoubleClick Network Builder

  Number of comments: 0
  This could be an alternative to Adify for those using Doubleclick. Greg DoubleClick Blog - Now Available: Manage Your Own Ad Network with DoubleClick Network Builder. Today we're happy to announce the general availability of DoubleClick Network Builder, a complete...' [...]
  Share | Rate | Archive

  Posted: April 24, 2009, 4:48pm EDT
  by ITZ Publishing

• Poynter Online - E-Media Tidbits

  Number of comments: 0
  Poynter Online - E-Media Tidbits. Posted by Joseph Lasica at 7:03 AM on Apr. 22, 2009 Between 2000 and 2005, newspapers were slow to adopt blogging. Now every news outlet seems to have blogs. Today we're seeing a similar uptake...' [...]
  Share | Rate | Archive

  Posted: April 24, 2009, 4:32pm EDT
  by ITZ Publishing

• I just started using ping.fm. I like ...

  Number of comments: 0
  I just started using ping.fm. I like it. [...]
  Share | Rate | Archive

  Posted: April 24, 2009, 4:05pm EDT
  by ITZ Publishing

• Nielsen: Online Video Continues to Gain Momentum - ReadWriteWeb

  Number of comments: 0
  Nielsen: Online Video Continues to Gain Momentum - ReadWriteWeb. Written by Frederic Lardinois / April 23, 2009 10:07 AM / 2 Comments « Prior Post Next Post » In a new report, Nielsen Online takes a closer look at how... [...]
  Share | Rate | Archive

  Posted: April 24, 2009, 3:34pm EDT
  by ITZ Publishing

• 20 Most Important Inventions of the Next 10 Years ~ News Bits

  Number of comments: 0
  20 Most Important Inventions of the Next 10 Years ~ News Bits. Things are looking pretty bleak right now. But, the saying goes, necessity is the mother of invention. Innovation from Recession BusinessWeek asked several futurists, including Futurist.com's Glen Hiemstra,... [...]
  Share | Rate | Archive

  Posted: April 22, 2009, 5:28pm EDT
  by ITZ Publishing

• Advertising - A Magazine Just for You Arrives With Glitches - NYTimes.com

  Number of comments: 0
  Advertising - A Magazine Just for You Arrives With Glitches - NYTimes.com. By STEPHANIE CLIFFORD Published: April 20, 2009 WHEN Time Inc. and Lexus devised a project they thought could be a new business model for magazines, they discovered that... [...]
  Share | Rate | Archive

  Posted: April 21, 2009, 2:40pm EDT
  by ITZ Publishing

• Micro-Billing, Byte by Byte, Suits the World of Cellphones | Gainesville.com | The Gainesville Sun | Gainesville, FL

  Number of comments: 0
  Micro-Billing, Byte by Byte, Suits the World of Cellphones | Gainesville.com | The Gainesville Sun | Gainesville, FL. Micro-Billing, Byte by Byte, Suits the World of Cellphones MATT RICHTEL and BOB TEDESCHI Published: Monday, April 6, 2009 at 6:01 a.m.... [...]
  Share | Rate | Archive

  Posted: April 06, 2009, 3:42pm EDT
  by ITZ Publishing

• Internet Advertising Revenues Surpass $23 Billion in ’08, Reaching Record High

  Number of comments: 0
  Internet Advertising Revenues Surpass $23 Billion in ’08, Reaching Record High. Q4 '08 Revenues Total $6.1 Billion; Growth Continues Despite Difficult Economy NEW YORK, NY (March 30, 2009) – Internet advertising revenues in the U.S. remain strong, topping $23 billion,...' [...]
  Share | Rate | Archive

  Posted: April 06, 2009, 3:40pm EDT
  by ITZ Publishing

• Why Now Is Not a Good Time to Slash Your Market Research Budget - eMarketer

  Number of comments: 0
  Why Now Is Not a Good Time to Slash Your Market Research Budget - eMarketer. Why Now Is Not a Good Time to Slash Your Market Research Budget MARCH 31, 2009 Geoff Ramsey CEO eMarketer Let me try to make... [...]
  Share | Rate | Archive

  Posted: March 31, 2009, 7:21pm EDT
  by ITZ Publishing

• Pew Research Center: Stop the Presses? Many Americans Wouldn't Care a Lot if Local Papers Folded

  Number of comments: 0
  Pew Research Center: Stop the Presses? Many Americans Wouldn't Care a Lot if Local Papers Folded. March 12, 2009 As many newspapers struggle to stay economically viable, fewer than half of Americans (43%) say that losing their local newspaper would...' [...]
  Share | Rate | Archive

  Posted: March 30, 2009, 4:59pm EDT
  by ITZ Publishing

• Newspapers and Thinking the Unthinkable « Clay Shirky

  Number of comments: 0
  Newspapers and Thinking the Unthinkable « Clay Shirky. This is a very thoughtful, insightful post by Clay Shirky. Pass this one on.. Greg Swanson Newspapers and Thinking the Unthinkable Back in 1993, the Knight-Ridder newspaper chain began investigating piracy of... [...]
  Share | Rate | Archive

  Posted: March 15, 2009, 6:13pm EDT
  by ITZ Publishing

• Google’s Latest Money Grab: Expandable Display-Ad Units | paidContent.org

  Number of comments: 0
  Google’s Latest Money Grab: Expandable Display-Ad Units | paidContent.org. Google’s Latest Money Grab: Expandable Display-Ad Units By Tameka Kee - Thu 05 Mar 2009 09:47 AM PST Keeping ads unobtrusive might work for search, but not for display, where low... [...]
  Share | Rate | Archive

  Posted: March 11, 2009, 8:26pm EDT
  by ITZ Publishing

• Online Publishers Hope Bigger, Bolder Ads Can Save Display | paidContent.org

  Number of comments: 0
  Online Publishers Hope Bigger, Bolder Ads Can Save Display | paidContent.org. By Tameka Kee - Tue 10 Mar 2009 08:22 AM PST Expect the ads you see on premium sites like ESPN, Forbes.com and iVillage to get a bit more... [...]
  Share | Rate | Archive

  Posted: March 11, 2009, 8:21pm EDT
  by ITZ Publishing

• Yahoo Teams With Newspapers to Sell Ads - NYTimes.com

  Number of comments: 0
  Yahoo Teams With Newspapers to Sell Ads - NYTimes.com. Yahoo Teams With Newspapers to Sell Ads Jessica Brandi Lifland for The New York Times Hilary Schneider and Lem Lloyd of Yahoo, which has formed an alliance with newspapers. By MIGUEL... [...]
  Share | Rate | Archive

  Posted: March 03, 2009, 1:55pm EST
  by ITZ Publishing

• How Village Voice Media Uses Digg to Game Their Traffic Numbers | The Deets

  Number of comments: 0
  I think Tom Bartel's comment at the end of this story is a wonderful response. Greg How Village Voice Media Uses Digg to Game Their Traffic Numbers | The Deets. This is the story about a girl that’s actually a...' [...]
  Share | Rate | Archive

  Posted: February 05, 2009, 5:07pm EST
  by ITZ Publishing

• Ad Network Prices Take a Hit - eMarketer

  Number of comments: 0
  Ad Network Prices Take a Hit - eMarketer. Ad Network Prices Take a Hit JANUARY 22, 2009 But past performance is not necessarily indicative of future results. Ad network CPMs were down in Q4 2008 compared with Q4 2007, according... [...]
  Share | Rate | Archive

  Posted: January 22, 2009, 3:35pm EST
  by ITZ Publishing

• What Happened to Search Spending in 2008? - eMarketer

  Number of comments: 0
  What Happened to Search Spending in 2008? - eMarketer. What Happened to Search Spending in 2008? JANUARY 12, 2009 Only online video ad spending grew faster than search. Here’s why. Today's economic turmoil is tightening many ad budgets. Marketers are...' [...]
  Share | Rate | Archive

  Posted: January 14, 2009, 1:32pm EST
  by ITZ Publishing

• Small Businesses' Online Plans - eMarketer

  Number of comments: 0
  Small Businesses' Online Plans - eMarketer.Small Businesses' Online Plans JANUARY 12, 2009 For many, the question is when they will start using digital. Small businesses in the US will not cut spending on most forms of online advertising in 2009,... [...]
  Share | Rate | Archive

  Posted: January 14, 2009, 1:30pm EST
  by ITZ Publishing

• The Shrinking World of Newspapers - eMarketer

  Number of comments: 0
  The Shrinking World of Newspapers - eMarketer.The Shrinking World of Newspapers JANUARY 8, 2009 Read? Less. Red ink? More. There is no sugarcoating it. The outlook for newspaper publishers in the US is dismal. eMarketer estimates that newspaper advertising revenues... [...]
  Share | Rate | Archive

  Posted: January 14, 2009, 1:27pm EST
  by ITZ Publishing

• 10 Ideas for Newspaper Survival -- Seeking Alpha

  Number of comments: 0
  10 Ideas for Newspaper Survival -- Seeking Alpha.After a yo-yo of hope and no hope, now we move to the only discussion that really matters: What to do about it. Edward Roussel, head of digital at the Telegraph in London,... [...]
  Share | Rate | Archive

  Posted: January 13, 2009, 6:49pm EST
  by ITZ Publishing

• Poynter Online - E-Media Tidbits

  Number of comments: 0
  Poynter Online - E-Media Tidbits. Maryn McKenna Nieman Reports: 'Journalism's Digital Future' Posted by Maryn McKenna at 10:37 AM on Jan. 8, 2009 The Winter 2008 issue of Nieman Reports, house publication of the Nieman Foundation at Harvard University and... [...]
  Share | Rate | Archive

  Posted: January 08, 2009, 1:09pm EST
  by ITZ Publishing

• Eric Schmidt wishes Google could save newspapers - Jan. 7, 2009

  Number of comments: 0
  Eric Schmidt wishes Google could save newspapers - Jan. 7, 2009.Google newsCEO Eric Schmidt wishes he could rescue newspapers.By Adam Lashinsky, editor at largeLast Updated: January 7, 2009: 3:48 PM ET(Fortune Magazine) -- Metaphorically speaking, Google is killing the newspaper... [...]
  Share | Rate | Archive

  Posted: January 08, 2009, 1:05pm EST
  by ITZ Publishing

• Digital guru Clay Shirky's media forecast and predictions for 2009 | Media | The Guardian

  Number of comments: 0
  Digital guru Clay Shirky's media forecast and predictions for 2009 | Media | The Guardian. The year ahead in the media The shape of things to come A self-confessed 'pretty unlikely early adopter', the digital guru Clay Shirky still proved... [...]
  Share | Rate | Archive

  Posted: January 06, 2009, 6:06pm EST
  by ITZ Publishing

• Networked Journalism Summit » Blog Archive » Five Fatal Flaws that are killing local Internet plays

  Number of comments: 0
  Networked Journalism Summit » Blog Archive » Five Fatal Flaws that are killing local Internet plays.Five Fatal Flaws that are killing local Internet plays From Dave Chase One of my observations from attending the New Business Models for News conference... [...]
  Share | Rate | Archive

  Posted: January 05, 2009, 4:50pm EST
  by ITZ Publishing

• Seven Predictions for 2009 - eMarketer

  Number of comments: 0
  Seven Predictions for 2009 - eMarketer.Seven Predictions for 2009 JANUARY 5, 2009 Geoff Ramsey—CEO, Co-Founder As we step tentatively into the new year, prospects look pretty grim. With unemployment predicted to top 9%, industry bailouts looming, a massive retrenchment in... [...]
  Share | Rate | Archive

  Posted: January 05, 2009, 1:46pm EST
  by ITZ Publishing

• Display Boosts Search Performance - eMarketer

  Number of comments: 0
  Display Boosts Search Performance - eMarketer.DECEMBER 12, 2008 Display + Search > Search alone. Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped... [...]
  Share | Rate | Archive

  Posted: January 05, 2009, 1:42pm EST
  by ITZ Publishing

• Press Releases - Specific Media

  Number of comments: 0
  Press Releases - Specific Media.Specific Media Launches First Annual Benchmark Study Proving Display Ads Drive Consumers to Search Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns To Provide Brand Advertisers with Measurable Impact Irvine, Calif. – December 3,... [...]
  Share | Rate | Archive

  Posted: January 05, 2009, 1:40pm EST
  by ITZ Publishing

• Online Ad Clicker Demographics - eMarketer

  Number of comments: 0
  Online Ad Clicker Demographics - eMarketer.Different ad types appeal to different users. Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to an August 2008 study by iPerceptions. Four out of... [...]
  Share | Rate | Archive

  Posted: October 22, 2008, 3:07pm EDT
  by ITZ Publishing

• Rallying Cry for Display Ads - WSJ.com

  Number of comments: 0
  Rallying Cry for Display Ads - WSJ.com.Display ads have fallen on hard times. The graphic ads that border a Web page are among the slowest-growing formats in the online-ad marketplace, and they are seen by many marketers as stodgy and... [...]
  Share | Rate | Archive

  Posted: September 22, 2008, 9:02pm EDT
  by ITZ Publishing

• 10 ways that ad sales people can save newspapers | Online Journalism Blog

  Number of comments: 0
  10 ways that ad sales people can save newspapers | Online Journalism Blog.The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is... [...]
  Share | Rate | Archive

  Posted: September 05, 2008, 6:21pm EDT
  by ITZ Publishing

• Online to overtake radio in global advertising spend as credit crunch slows UK growth - Press Gazette

  Number of comments: 0
  Link: Online to overtake radio in global advertising spend as credit crunch slows UK growth - Press Gazette. 27 August 2008 By Rachael Gallagher The internet is set to overtake radio and become the world’s third most popular advertising medium... [...]
  Share | Rate | Archive

  Posted: August 28, 2008, 2:21pm EDT
  by ITZ Publishing

• Uh-oh, Where Did Those Newspaper Web Ads Go? - Advertising Age - MediaWorks

  Number of comments: 0
  Link: Uh-oh, Where Did Those Newspaper Web Ads Go? - Advertising Age - MediaWorks. Tribune, Scripps and Lee Report Declining Online Revenue By Jeremy Mullman Published: August 18, 2008 CHICAGO (AdAge.com) -- File this under "It can always get worse."... [...]
  Share | Rate | Archive

  Posted: August 18, 2008, 6:00pm EDT
  by ITZ Publishing

• MediaPost Publications - Better Metrics, Consumer Interaction Will Fuel Digital Growth - 08/06/2008

  Number of comments: 0
  Link: MediaPost Publications - Better Metrics, Consumer Interaction Will Fuel Digital Growth - 08/06/2008. Better Metrics, Consumer Interaction Will Fuel Digital Growth by Diane Mermigas, Wednesday, Aug 6, 2008 8:00 AM ET CHICAGO -- Blame it on the dog days... [...]
  Share | Rate | Archive

  Posted: August 06, 2008, 2:19pm EDT
  by ITZ Publishing

• Why Silicon Valley Should Be Worried - GigaOM

  Number of comments: 0
  Link: Why Silicon Valley Should Be Worried - GigaOM. Why Silicon Valley Should Be Worried Om Malik, Thursday, July 17, 2008 at 4:42 PM PT Comments (27) Updated at the bottom: We have short memories in Silicon Valley, which is... [...]
  Share | Rate | Archive

  Posted: July 18, 2008, 4:40pm EDT
  by ITZ Publishing

• Newspapers, reeling from slumping ads, slash jobs

  Number of comments: 0
  Link: Newspapers, reeling from slumping ads, slash jobs.Even for an industry awash in bad news, the newspaper business went through one of its most severe retrenchments in recent memory last week. Half a dozen newspapers said they would slash payrolls,... [...]
  Share | Rate | Archive

  Posted: June 29, 2008, 9:07pm EDT
  by ITZ Publishing

• Google to Unveil Web-Measurement Service

  Number of comments: 0
  By Editor&Publisher Staff Published: June 24, 2008 2:30 PM ET NEW YORK Google is in the works to roll out Web analytic tools that will compete directly with measurement firms like comScore and Nielsen Online (owned by E&P's parent company).... [...]
  Share | Rate | Archive

  Posted: June 24, 2008, 12:39pm EDT
  by ITZ Publishing

• Quantcast Looks to Settle Long-Simmering Debate on How Best to Measure the Most Measurable Medium

  Number of comments: 0
  By Abbey Klaassen Published: June 23, 2008 NEW YORK (AdAge.com) -- For years, web publishers have complained that standard measurement services under-report them. Now one venture-backed upstart hopes to reconcile the difference between publishers and Nielsen and ComScore. Quantcast this... [...]
  Share | Rate | Archive

  Posted: June 23, 2008, 5:11pm EDT
  by ITZ Publishing