My presentation, which discusses the technique of going beyond social media monitoring by acknowledging, engaging and involving customers and audiences, from Online Information '09:
Beyond Social Media MonitoringView more presentations from Robin Hamman.
Dissatisfaction with current readership surveys has led Australian newspaper publishers to tender a different research company to do the job. But one key publisher has withdrawn its support for the process, in a move that has left industry insiders wondering one thing: why?
WASHINGTON, DC -- To succeed with monetizing online video, media companies need to better understand their audiences -- but they don't, said Caroline Little, former CEO of Washington Post/Newsweek Interactive who is now CEO of the Guardian News & Media, North America.
And, they need to build targeted audiences with' [...]
What's the next big thing in new media?To answer that question, I turned to Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise.
Tancer shared some exclusive insight for New Media Minute viewers into where the online trendsetters who made Facebook, YouTube, and Flickr' [...]
Thomson Reuters is in the news again. On the same day as its new-look website went live, which features increased political coverage and comment in a bid to attract a more general audience and more advertising revenue, Reuters made another announcement. The agency plans [...] Reuters, a longtime powerhouse in providing content to the online world, is making a push as a destination site with its redesign, which went live last night.
Editor-in-chief David Schlesinger made the announcement. David Kaplan at paidContent has the story.
In May at the Wall Street Journal's All' [...]
Matt Kelly of the Mirror decries what he believes to be a cruel delusion on the part of newspapers, who have used SEO techniques to accumulate a broader audience — but have succeeded only in attracting “locusts” who have little long-term value, while at the same time cheapening their [...]
A UK Tabloid is not focusing on search engine optimization for their Web site but rather on human interests.
One of the primary challenges of any community art project is how to engage the audience. If no one is lured to participate, the dynamism of the piece is lost.
Virtual Street Corners, my Knight-funded community art project, benefits from the fact that there [...]
We are not a national news organization of record serving a general audience. - Marcus Brauchli, executive editor, The Washington Post
via David Carr, Howard Kurtz
[...]On Tuesday (12/1) in Washington, Beet.TV will gather an extraordinary group to talk about online video and its role in the evolving news environment.
The line-up for Beet.TV Online Video Roundtable includes political strategist Joe Trippi and Obama Campaign video producer Max Harper along with editors and executives from CBS [...]
The Newspapers Society has launched Locally Connected, 'the
UK's first integrated print and online audience currency,' that measures
combined print and online newspaper audience, according to a NS press release.Twitter’s COO, Dick Costolo, today, at the TechCrunch Real Time Crunchup (live video of the conference is live now on building43, there will be lots of news all day long from this event), told the audience that Twitter is, indeed, going to turn on an advertising model.
This is [...]
A MacArthur Foundation article titled Selling Museums to a Tough Audience: Teens describes a meeting where 23 leading museum people commiserated about the rejection of museums by the youth:
Even though this group was hardly the ostriches, they all grappled with the constraints of the current system—from physical structures to [...]
The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else's audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives at the Beet.TV online [...]
