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This is sweet!
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edited by: paul_h,
Richmond Editor
Absolut Vodka is running an experiential promotion to support the "Hugs" advert that began to air in the UK last week. Iris Experience created events around town where people can pay for things such as coffee or cocktails with acts of kindness. We at iris Digital supported the campaign [...]
The FIFA World Cup is coming to town on April 1st and Sony Ericsson are planning a special VIP party. In order to attend the VIP party, football (soccer) fans have to earn their ticket. They will compete to win the ultimate prize by showing their passion! On March 28th [...]
Twitter is a tricky little concept to grasp for some folks. Usually until they start using it and find a use for it. The idea that people tweet about what they had for breakfast or other mundane little life events is not really a misconception. It's a small part of [...]
Iris is growing. The independent network, with ambitions to be the top independent, which also happens to be my employer, is growing at a fast pace. They are set to open several new offices globally this year. A growth strategy in a down economy might not seem like the thing [...]
No, not the ingredients. The secret formula for their prized logo. A 27 page design document entitled Breathtaking Design Strategy. by the Arnell Group, the design company responsible for the new logo was recently leaked online. [download PDF] The document is dated [...]
There's good news for all you DIY geeks out there. Make Magazine, published by O’Reilly, is dedicated to finding, highlighting and showing you how to make your own genius devices. If you're not afraid to get a little hands on, get out your drill and your mini welding kit.' [...]
I received an email a few moments ago containing the following examples of graffiti a.k.a. vandalism a.k.a. humor. Don't try this at home. Unless you can do better.
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The Nokia E71 is being promoted as a beautifully designed device. The tell the story of beautiful connections through videos and visuals. Though they lose some points for not linking back to the start page and not having product navigation easily available, they make it up in aesthetics. Well [...]
A little reminder to disconnect and read an actual book. I'll compromise and listen to an audio book. The caption at the bottom reads: "Disconnect for a while. Read a book"
Advertising Agency: Brickman, Ramat Gan, Israel
Creative Director / Art Director: Yotam Sharon
Copywriter: Ronni Azulay
Studio Manager: Shay' [...]
Advertising Agency: YR Brands/Bates Lisbon, Portugal
Art Director: Teco Cipriano
Copywriter: Amanda Lopes
Campaign magazine does an annual list of the top 10 agencies to work for. Iris made it in 9th place this year.
1. Wieden & Kennedy
In top place, for a second year running, is the happy home of adland, Wieden & Kennedy. Located near Brick Lane, staff not only have a great client [...]
Pepsi Max has one lonely calorie. In these German Pepsi Max ads BBDO Düsseldorf GmbH, Germany has explored the darker side of being a lone calorie. These ads are sure to start some conversations (good & bad). Risky, maybe? But worth the effort. (Pepsi later apologized using Twitter after [...]
Each year agencies use their creativity to spread a little holiday cheer. This is a list of what they did, via Brandrepublic.
AKQA (microwaves)
Grey London (they went green)
Albion (queen speech)
Lowe (employee tree)
MCBD (monster greeting)
McCann Erickson (animation)
Proximity (save children)
RKCR & Saint (winehouse spoof)
This is a nice little piece of digital from Sprint. It highlights all the little things that are happening now and invites you to take it on the go. I did not know that there were 630 tons of eggs being produced right now. There are lots of little [...]
CNN interviewed Will I Am, via hologram. Interesting use of technology. Makes you think... (watch video)
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Grey, New York would like to encourage voters to put race aside this election day. They created this lovely technicolor poster to do the trick.
A recent BusinessWeek article shed some light on Apple's move into mobile gaming. It's only been about 3 months since Apple launched their App Store. Some of the numbers are in, and they suggest that iPhone and iPod users are using their devices to download and play games at [...]
This is a good piece of digital.It's a promotion for Wario Land on Nintendo Wii. Shaking the controller is part of the game as the video suggests. Watch it here.
Want to make your photos look like Polaroid pictures. Here's how. www.poladroid.net
The micro-blogging site Twitter, has gained popularity in its short two year lifespan. Partly because it's quick and easy to use from multiple devices. CNN's Rick Sanchez uses it to connect with his audience. Rick also uses Facebook. It really says something when a trusted news organization like CNN [...]
If you've ever tried to set up an account on a popular site, you may have experienced some difficulty with choosing a name. This is also a common problem when selecting a domain name. With a domain name, you can search for availability before you sign up. You can now [...]
It appears that the Wii Fit could outsell GTA4 by the end of the year. That's kind of a big deal. The Grand Theft Auto franchise is the equivalent of a hot Hollywood offering. There's action, interesting character and a loyal fan base eager for [...]
If you disappointed with the first Android release, the T-Mobile G1, then you might like the Pomegranate NS08. This phone really does have everything... or so it seems. The Pomegranate phones has a sleek design, an international translator and a variety of other interesting features. But there's a catch. [...]
Reebok is launching a virtual soccer game that extends beyond the game. Football Superstars allows players to play matches online with other players. After the matches players can live the life of an aspiring athlete. They can shop, train and work their way up to fame. The game experience [...]
The Pew Internet & American Life Project shows that technology, including internet and gadgets have a positive effect on families maintaining their closeness. I can vouch the results as I have 5 brothers and 3 sisters, and we often communicate through technology. My parents, both in [...]
Hanger Network reinvented the hanger and the the hanger business model. These hangers are eco-friendly too. [...]
The democrats created a web site to counter some of the latest attacks by the the McCain camp. The Low Road Express
is a play on words on John McCain's famous Straight Talk Express. The
site has recieved some media coverage as well as a mention in the [...]
Chrysler is looking to make some major changes. The Wall Street Journal reports that Chrysler is currently scrambling to cut costs by forming alliances with companies across the globe. In India, they are in talks with Tata to build Jeeps. The struggling car maker is also in talks with Fiat about a possible [...]
Microsoft is Challenging Google's PageRank algorithm with an algorithm of their own, BrowseRank. Microsoft researchers release an academic white paper, "BrowseRank: Letting Web Users Vote for Page Importance," to highlight some of the advantages that BrowseRank has over PageRank. I'm not as technical as the authors of the paper, but I believe that [...]
Former Google employees created a new search engine that they claim is the largest search engine in the world. It searches three times more pages than Google and doesn’t use the Google Page rank algorithm. Cuil, pronounce “cool” is an old Irish word for knowledge. Cuil does not track user information like Google [...]
The Grand Old Party has created a parody of Facebook called BarackBook to make certain points against Senator Obama. The Obama campaign has taken advantage of digital media like no other political campaing in history. They have used the internet to their advantage and done it rather well, especially in raising funds. But, [...]
Global citizenship is not a novel concept. Every time there is a
war, we hear a call for unity. Musicians come together to make tribute
songs and donate the proceeds to charity. We are the world, indeed.
Today I received an e-mail about a design competition. Adbusters
is asking [...]
It's over. We began our journey in August of 2006 and last week it ended suddenly. No more presentations, competitions or peer reviews. At least in the collegiate sense. Now it's time to apply our lessons in agency and corporate settings.
To me, the VCU [...]
Barack Obama and Hillary Clinton represent a changing of the guard in presidential politics. Yet, the concept of a black American and a woman running for the highest office in the nation is still novel to some. Look around. This is a historic moment. Regardless of who wins the primaries, politics will be a [...]
La Communidad is a great agency. If you’re into really random funny ads, you might like their work. Some of their clients include MTV, Virgin Mobile, and Volkswagen to name a few. La Communidad is has two locations, one in Miami and the other in Buenos Aires, Argentina. Much of their work is seen [...]
One of the things I hate most about this industry is the use of the word consumer. It’s a bad word and it implies that humans do nothing more than consume. What bothers me about the word consumer is that it objectifies people and neglects natural cycles. I usually replace the word with people [...]
Less than two years ago, people began to see cars equipped with strange video equipment driving all over the U.S.
Google apparently commissioned a fleet of cars for their street view
project, which is now live. I decided to give it “test drive” to see
what the hype [...]
Zoo York launched a limited edition Jenna Jameson skateboard deck. The Kama Sutra style ads really caught my attention. They are simple and they work. DavidandGoliath is responsible for the though provoking work. Jenna made headlines earlier this year, announcing that she was quiting the business. She stopped “acting” [...]
Man, It has been a busy semester. A busy two years at that. When I first signed up for VCU Adcenter I had no idea what I was in for. I knew I was going to learn a lot about advertising and branding, but I had no idea how much [...]
BBH London's created this ad of Hillary Clinton endorsing Barack Obama. The print ad asks you to "Imagine the power of AXE." A little controversy can go a long way.
This could not have come at a more pivotal time in the American Primaries. Now I have [...]
I finally did it. I ended my contract with Sprint. I am officially an AT&T customer. I am now an iPhone evangelist who practices what he preaches. I have been praising the iPhone since it first came out. I’ve played with one at the Apple store and cautiously admired friends who had [...]
The ad industry is preparing for the big shows. The ANDY Awards, ADDY, Clios, One Show, Cannes and the Art Directors Club begin their calls for entry between September and April. These awards shows celebrate the best of the best. Judging is done by expert panels of [...]
MacBook Air is Apple's latest innovation. It is less than an inch thick and features a 13 inch screen and full back lit keyboard. I'm not usually big on superlative marketing, but this is the thinest notebook around. It doesn't have an optical drive, which is why it is so [...]
Change is here. That's what is says at adcenter.vcu.edu/change, the location of 10 viral videos leading to a final video titled "Erasing." The lines between creative/business, content/communication and interactive/experiential were said to be blurring lately. Blurring is an understatement. The folks at the top have begun to change their [...]
Ty Montague, Creative Director of J. Walter Thompson on change. # 10 of 10
[...]John Butler & Mike Shine of Butler, Shine, Stern & Partners speak about industry change for VCU Brandcenter viral campaign. #9 of 10
[...]John Boone, Founder and Co-creative Director at Boone Oakley on industry Change. # 8 of 10
[...]John Partilla, President, Time Warner Global Media Group and Senior Vice President, Time Warner on Industry Change. # 7 of 10
[...]Mike Hughes President & Creative Director at The Martin Agency weighs in on change for VCU Brandcenter viral campaign. # 6 of 10
[...]Joe McCarthy, VP Worldwide Advertising and Marketing at Johnson & Johnson weighs in on change. # 4 of 10.
Bob Scarpelli US Chief Creative Officer, DDB. # 5 of 10
[...]Advertising Age just released an article on VCU Brandcenter. They interviewed Rick Boyko, Mike Huges, are our very own Joe Quattrone (CBM 08). The article is part of an increased publicity effort to share the Brandcenter concept with the world. The article, "More Than an Ad School" highlights some of [...]
Jeff Steinhour, Managing Partner/ Director of Account Management at Crispin Porter + Bogusky is the third speaker in a series of ten to speak about the change that is happening in the industry. VCU Brandcenter is bringing out the ad biz’s heavy hitters to promote it’s new image. Steinhour is [...]
It looks like we have a viral campaign in the works for VCU Brandcenter. We received an e-mail yesterday which directed us to a brief video of Paul Lavoie, Chairman and Chief Creative Officer of Taxi, speaking about change.
Today we received another e-mail with the subject [...]
Is this the end of an era? Why is this guy scraping off the VCU Adcenter logo? VCU Adcenter
has been known as the number one school for advertising by many. The
school offers a masters degree in art direction, copywriting, and
strategic planning. The school prides itself on keeping [...]
In an effort to keep busy and to highlight my interest in new media, I created yet another blog. Our industry has so many cool elements and it's difficult to show interest in more than one area. I am taking the multiple story line approach to demonstrate [...]
